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Rihanna gearing up to launch lingerie line - report

Rihanna gearing up to launch lingerie line - report

Rihanna is reportedly preparing to unveil a new lingerie line.

The Barbadian singer has allegedly struck a deal with TechStyle Fashion Group, the organization behind subscription services such as Fabletics and ShoeDazzle. Though there is no clue as to when the company plan to launch the collection, an insider has told WWD that the collaboration has been in full swing for over a year now and samples of the range have already been produced.

It is thought that TechStyle are keen to file for an initial public offering (IPO), which means it would offer its shares for public ownership and trading and believe teaming up with the Work hitmaker would aid their efforts.

"The key to going public is having a growth track record or having growth in their windshield, not in the rearview mirror of the company so I'm sure the Rihanna brand play would be to convince the market that the company has strong growth ahead because IPOs are all about growth ahead," Lloyd Greif, president and chief executive officer of Los Angeles investment bank Greif & Co., speculated to the fashion publication.

TechStyle have a history of working alongside celebrities, with Kate Hudson acting as an investor and spokesperson for sportswear brand Fabletics, while ShoeDazzle was founded by Kim Kardashian in 2009, alongside entrepreneur Brian Lee, M.J. Eng and famed civil litigator Robert Shapiro.

However, a publicist for Rihanna declined to comment on the rumored collaboration, as did TechStyle's corporate marketing officer Shawn Gold.

The 30-year-old musician most recently launched a Valentine's Day sock line in her latest venture with fashion company Stance and has acted as a creative director at Puma since 2014.

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