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Billie Eilish teams with H&M on merch collection

Billie Eilish teams with H&M on merch collection
Image / © Cover Media

Billie Eilish has collaborated with H&M on a line of fashion merchandise.

The Bad Guy singer is known for her edgy aesthetic, often wearing baggy trousers and long T-shirts for her concerts.

Now, Billie has teamed with designers at the Swedish high street retailer on a range, with pieces featuring oversized silhouettes and her official logos.

"We're super excited about this merch collection drop," said Emily Bjorkheim, H&M's Head of Design Divided. "Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well."

The collection is comprised of long, boxy T-shirts, hoodies, sweatshirt dresses, joggers and T-shirt dresses in a colour palette of cream, black, pale green and pops of neon green. Accessories include beanies, bucket hats, socks and a belt bag.

According to an H&M representative, all items were manufactured from materials sourced in a more sustainable way.

In addition, the accompanying campaign includes work by 3D make-up artist Ines Alpha, from the main visuals to an exclusive Snapchat filter.

"I'm trying to push the boundaries of beauty and make-up by trying to offer more possibilities for self-expression. And with 3D it's pretty much endless - for the H&M Billie Eilish merch campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world," she added. "Those surrealistic 3D elements are living in the images, videos and the custom-made Snapchat filter for everyone to play with."

The Billie Eilish merch collection is now available to buy from H&M boutiques around the world and online.

 

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